We talk sports
Who we are
A group of passionate football enthusiasts, digital natives, communications and content experts specialized in sport. Specialized in setting strategic direction for all communications, getting the narrative and storytelling right and creating powerful messages that earn attention.
What we do
Our expertise spans all areas of the digital content and communications spheres. We are experts in setting strategic direction for owned channels and generating buzz through public relations and earned media efforts. We help clients define their voice, the vision for their communications and the content plan that brings the vision to life. Our expansive network of contacts and expertise in media relations, stakeholder engagement, crisis management and traditional PR generate buzz, impact and conversation.
Our services
Who we’ve worked with
Who we’ve worked with
Natalie Amato
Partner, Executive Director
Natalie is an experiencied digital media, marketing and communications profesional with a demonstrated history of working across large-scale strategic projects in the global football industry. Currently she manages the team delivering the communications strategy for the Supreme Committee, Qatar 2022 in Latin America. Previously she led CONMEBOL’s digital monetization strategy and was part of FIFA’s Digital Marketing team during the FIFA World Cup Russia 2018. She is a native New Yorker and daughter of 2 Uruguayans.
Martin Seldes
Partner, Managing Director
Martin has over 15 years of experience in the sports industry working with organizations such as CONMEBOL, IRB, IOC, FIFA, NBA and others. With 100+ people in his various teams in more tan 10 countries, he has the experience to lead and keep his teams laser focused. He is currently the Director of Content for the World Cup for FIFA+.
Juan M. Arizmendi
Director of Projects
Juan Manuel has over 10 years of experience in the football and communications industries. He currently manages the planification and execution the communication strategy for the Supreme Committee Qatar 2022 in Latin America. He is also a consultant for FIFA+. Previoulsy he was Product Manager for CONMEBOL for the organizations club competitions, Editor-in-Chief for Goal.com and Digital Content Lead for Copa America Chile 2015.